2020, Volume 4
2019, Volume 3
2018, Volume 2
2017, Volume 1

Volume 2, Issue 1, June 2018, Page: 8-12
Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation
Hui Hsin Huang, Department of Business Administration, Aletheia University, New Taipei City, Taiwan
Received: Aug. 24, 2018;       Accepted: Sep. 18, 2018;       Published: Oct. 24, 2018
DOI: 10.11648/j.ijhtm.20180201.12      View  1129      Downloads  207
This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.
Satisfaction, Repeat Purchase Intention, The System Approach Theory, Input-Output Process, Ideal Point
To cite this article
Hui Hsin Huang, Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation, International Journal of Hospitality & Tourism Management. Vol. 2, No. 1, 2018, pp. 8-12. doi: 10.11648/j.ijhtm.20180201.12
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abe, Makoto (2009), "Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model," Marketing Science, 28 (May June), 541-553.
Batislam, Meltem Denizel and Alpay Filiztekin (2007), \Empirical Validation and Comparison of Models for Customer Base Analysis," International Journal of Research in Marketing, 24(September), 201-209.
Brady, M. K., Robertson, C. J. and Cronin, J. J. (2001), “Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value and satisfaction for American and Ecuadorian fast-food customers”, Journal of International Management, Vol. 7 No. 2, pp. 129-149.
Bunge, Mario; "A general black-box theory", Philosophy of Science, Vol. 30, No. 4, 1963, pp. 346-358.
Chao-Min Chiu, Eric T. G. Wang, Yu-Hui Fang & Hsin-Yi Huang (2014). Understanding customers’ repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal 24, 85–114.
Cronin, J. J., Brady, M. K. and Hult, G. T. M. (2000), “Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments”, Journal of Retailing, Vol. 76 No. 2, pp. 193-218.
Tse, K. D. and Wilton, C. P. (1988). Models of Consumer Satisfaction Formation: An Extension. Journal of Marketing Research, Vol. 25, No. 2, pp. 204-212.
Deng, Z., Lu, Y., Wei, K. K. and Zhang, J. (2010), “Understanding customer satisfaction and loyalty: an empirical study of mobile instant messages in China”, International Journal of Information Management, Vol. 30 No. 4, pp. 298-300.
Einhorn, J. H. and Gonedes, J. N.. (1971) An Exponential Discrepancy Model for Attitude Evaluation. Behavioral Science. Volume 16, pp. 152-157.
Fornell, C., Johnson, M. D., Anderson, E.., Cha, W. J. (1996), The American Customer Satisfaction Index: Nature, Purpose, and Findings, Journal of Marketing, 60 (4), pp. 7-18.
Friedenberg, Jay; and Silverman, Gordon; Cognitive Science: An Introduction to the Study of Mind. "Mind as a Black Box: The Behaviorist Approach", pp. 85-88, Sage Publications, 2006.
Glanville, Ranulph; "Black Boxes", Cybernetics and Human Knowing, 2009, pp. 153-167.
Haksik Lee Yongki Lee Dongkeun Yoo, (2000), "The determinants of perceived service quality and its relationship with satisfaction", Journal of Services Marketing, Vol. 14 Iss 3 pp. 217–231.
Huang, H. H. (2014). Explorative study on the concept of mind shares: confidence, resistance and loyalt. Expert Journal of Marketing, 2(1), 15-27.
Huang, Hui-Hsin (2017) The Consumer Purchase Behavior in Taboo Marketing. Working Paer (April 8, 2017), Available at SSRN:
Jerath, Kinshuk, Fader, S. Peter, Hardie, G. S. Bruce. (2013). Customer-Base Analysis on a \Data Diet": Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data. Working paper.
Lin, J. S. C. and Liang, H. Y. (2011), “The influence of service environments on customer emotion and service outcomes”, Managing Service Quality, Vol. 21 No. 4, pp. 350-372.
Maxham, J. G. III and Netemeyer, R. G. (2002), “Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent”, Journal of Retailing, Vol. 78 No. 4, pp. 239-252.
Ranaweera, C. and Prabhu, J. (2003), “On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 12 No. 1, pp. 82-90.
Seiders, K., Voss, G. B., Grewal, D. and Godfrey, A. L. (2005), “Do satisfied customers buy more? Examining moderating influences in a retailing context”, Journal of Marketing, Vol. 69, No. 4, pp. 26-43.
Teas, R. K. (1993), “Expectations, performance evaluation, and consumers' perceptions of quality'', Journal of Marketing, Vol. 57, October, pp. 18-34.
Udo, G. J., Bagchi, K. K. and Kirs, P. J. (2010), “An assessment of customers’ e-service quality perception, satisfaction and intention”, International Journal of Information Management, Vol. 30 No. 6, pp. 481-492.
Ying-Feng Kuo, Tzu-Li Hu, Shu-Chen Yang, (2013), "Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention :The moderating roles of word-of-mouth and alternative attraction", Managing Service Quality: An International Journal, Vol. 23 Iss 3 pp. 168 – 187.
Browse journals by subject