Volume 2, Issue 1, June 2018, Page: 8-12
Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation
Hui Hsin Huang, Department of Business Administration, Aletheia University, New Taipei City, Taiwan
Received: Aug. 24, 2018;       Accepted: Sep. 18, 2018;       Published: Oct. 24, 2018
DOI: 10.11648/j.ijhtm.20180201.12      View  126      Downloads  9
This paper takes a view of an input-output process to describe the relationship between customer purchase satisfaction and repeat purchase intention. The satisfaction (SF) is considered as a function which is evaluated by the discrepancy (d) between the ideal position (I) of the product attribute and the position (P) which customer perceived in regard to attribute. The repeat purchase intention is predict by the variable “black box” of transforming process from satisfaction (which is based on the system approach theory). Then a case study with the taboo marketing for hotel accommodation is demonstrated to make application of the input-output model. In the case, the variable of fear is considered as the transforming process and there are 300 samples is conduct in the experience design to refer the model. Half of sample is for parameter estimation and another is for model validation. The results show it is good fitness between predicting data and real data.
Satisfaction, Repeat Purchase Intention, The System Approach Theory, Input-Output Process, Ideal Point
To cite this article
Hui Hsin Huang, Taking a View of Input-Output Process to Modeling Customer Purchase Behavior: A Case Study for Hotel Accommodation, International Journal of Hospitality & Tourism Management. Vol. 2, No. 1, 2018, pp. 8-12. doi: 10.11648/j.ijhtm.20180201.12
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