Research Article
An Analysis of User-Generated Content of Hotel Customer Experience: Case of Ethiopian Skylight Hotel
Issue:
Volume 9, Issue 1, June 2025
Pages:
1-11
Received:
26 October 2024
Accepted:
22 December 2024
Published:
7 January 2025
DOI:
10.11648/j.ijhtm.20250901.11
Downloads:
Views:
Abstract: This article examines user-generated content regarding Ethiopian Skylight Hotel, which stands out as the top-rated hotel in Ethiopia according to TripAdvisor's ranking system. The analysis draws upon reviews from Google and TripAdvisor, supplemented by contributions from other platforms like Booking.com, Agoda, and Expedia, totaling 4,714 comments from January 2021 to August 2024. Over eleven thousand mentions were identified, and more than 85% of these reflect a positive sentiment, signaling a high level of customer satisfaction. The average rating for overall satisfaction sits at an impressive 4.5 out of 5, with over 78% and 10% of reviewers deeming the hotel as excellent and very good respectively. Key factors driving this satisfaction include gastronomy, service quality, room standards, staff performance, location, cleanliness, facilities, reception experience, value for money, and overall ambiance. The findings suggest that while effective delivery of these service elements enhances customer satisfaction, failures in execution can lead to dissatisfaction.
Abstract: This article examines user-generated content regarding Ethiopian Skylight Hotel, which stands out as the top-rated hotel in Ethiopia according to TripAdvisor's ranking system. The analysis draws upon reviews from Google and TripAdvisor, supplemented by contributions from other platforms like Booking.com, Agoda, and Expedia, totaling 4,714 comments ...
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Research Article
Examining the Tourist Behavior to Visit Green Hotels in Bangladesh: The Mediating Role of Attitude
Issue:
Volume 9, Issue 1, June 2025
Pages:
12-29
Received:
17 December 2024
Accepted:
2 January 2025
Published:
22 January 2025
DOI:
10.11648/j.ijhtm.20250901.12
Downloads:
Views:
Abstract: This study explores the rising significance of green hotels in response to growing environmental concerns among consumers. The transition towards eco-friendly practices in the hotel industry is driven by the need to mitigate negative environmental impacts, align with consumer preferences, and maintain economic advantages. The study aims to develop and test a model to comprehend factors influencing visitors' behavior in green hotels, focusing on perceived value, cost, trust, and perceived consumer effectiveness. Existing literature extensively examines sustainable tourism, focusing on green tourism and its impact on residents' quality of life in tourist destinations. The study addresses the scarcity of empirical frameworks and literature reviews on Bangladeshi tourists' preferences for green hotels, considering factors such as environmental awareness, green concern, and green trust. This study focused on tourists, both local and foreign, who have visited different places and green hotels in Bangladesh within the last five years. The study is identified as quantitative, utilizing primary data collection through a questionnaire. Prior to hypothesis testing, the parametric assumptions will be examined using SPSS to confirm the fulfillment of regression assumptions. The study will conclude with the assessment of hypotheses through SmartPLS, employing bootstrapping techniques for comprehensive analysis. This study's unique findings contradict the straight relationship between perceived cost and purchase behavioral intention. The investigation should be expanded to other parts of the world in order to demonstrate the model's validity. There is a rare chance to broaden the research and concentrate on additional constructs of green hotel purchase behavior. Therefore, more research is needed to examine the general hotel purchasing patterns of Bangladesh's large tourist population.
Abstract: This study explores the rising significance of green hotels in response to growing environmental concerns among consumers. The transition towards eco-friendly practices in the hotel industry is driven by the need to mitigate negative environmental impacts, align with consumer preferences, and maintain economic advantages. The study aims to develop ...
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,
Huam Hon Tat
